Good Web Design – 3 Important Basics

It is very important for a website to be designed effectively. The design of the website throws an impact on the visitors. As a web master, it is essential for you to consider various options for website design. The visitor stays on the website if it looks appealing and has impressive web design. It is a known fact that the website has about 4 seconds to impress its visitors with its web design. There are various options you can think of as a web master so that the web design is made impressive and appealing for the visitors, which contributes to the success of the website and hence your business.

Keeping in mind the above mentioned points, we can consider some practical ways for website design so that it must be able to grab the attention of visitors and hence make them stay on the website for longer time. Everyone is looking for some information on the Internet. The website must be able to provide the relevant information, products and services which people are looking for. This is the basic purpose of any website – to give the information which is more specific and exact. Web Design will have various factors such as content, graphics, and presentations. Let us try to elaborate on these key points as below for website design.

  • Content of the website: Content is considered to be the king of the Internet and it forms the basics of web design. The website must have good quality content, so that visitors are able to get the information which they are looking for; else they will just click away from the website. It takes less than a second to click away, so you need to make sure that the viewers are hooked onto the page. This is the basic element of the web design. You can hire good content writers who can work on your website and write quality content so that the website can be made more useful and contribute to web design.
  • Graphics: Visuals effects also make difference and are part of web design. The graphics of the website must include pictures, images, and videos, special effects such as smiley, icons, and cartoons. All of these things can make the website really impressive. There are various web design software applications available which can be used to design the website and making livelier and appealing to the visitors. Some of these software applications are Adobe Photoshop, Flash and Dreamweaver. However, it is recommended that you must hire professional so that they can work on the website and create good web design.
  • SEO friendly: The most important factor of website design is that the website must be made and designed keeping in mind the Search engine optimization guidelines. The website has to be ranked on various search engines such as MSN, Yahoo and Google. Too much flash and frames on the website restrict search engines crawlers for reading and indexing the website. For this, quality content and relevant keywords must be included in the content of the website and the graphics must have relevant keywords in ALT text.

By keeping in mind the above mentioned keywords, the website design will be more effective and attract more visitors.

Good Web Design – Why There’s So Little

Most small website owners rely almost entirely on themselves or their web developer to create a good website design without them actually knowing what good web design is. Based on my 8 years experience in website design and optimization for visitors and search engines, I can say with a good deal of assurance, many web developers don’t know what good web design is either.

My views are based on the detailed evaluation of hundreds of websites which in many cases look good on the surface to the untrained eye, but when evaluated more closely, are either average to poorly designed websites, bad websites, or just simply suck.

After all, anyone can call themselves a website designer after just creating one website, either their own or for a friend or relative. Most website designers are self-taught and have no qualifications of any kind that relate to the job. I’m not saying there is anything wrong with being self-taught, but a lot depends on where and from whom you learn and what length of apprenticeship you serve in web design.

Bestwebgallery.com a showcase website typical of many showcase sites for good website designs has defined what quality design is to them (according to the statement on their site):

Quality web design = Visual + Technical + Creativity.

The problem with a definition like this is it focuses on the creative and visual aspects of design which is really only of interest to other website designers aspiring to create something that pushes the boundaries even further in the same direction. It also completely ignores whether the website is fit for the purpose for which it should have been designed. Most websites don’t need to be stunningly beautiful to serve a purpose and they don’t need to be “technical” either.

Many web developers think they have to be “creative” and set out to design a website never seen before, or one that behaves in an entirely new and original way. This often leads to an overly graphical and sometimes technically complex website design with an unconventional layout and navigation, that actually creates more problems than it solves.

All these “quality web design” features may impress another designer, but it generally wins no prizes or favours from the public website visitors who generally don’t come to a website to admire the design. Many web developers seem intent on re-inventing the wheel instead of observing the established design conventions that visitors to a website are familiar with. They also seem to have forgotten the basic K.I.S.S. rule of design which is Keep It Simple Stupid.

So, having said quality or good website design is not about Visual, Technical or Creativity just what should it be?

Good Web Design = Satisfying Visitors

There are two distinct groups of visitors to a website that a good website design needs to satisfy and they are people and search engines. Some website designers will argue that designing a website for the search engines is not necessary, or a waste of time. Although I prefer to design websites with search engines in mind, I don’t have a problem if other web designers don’t, providing they have an alternative plan.

If a web designer doesn’t design for the search engines, then they need to have an alternative plan to get traffic to the website and they should explain this plan to the site owner. There is no point in designing the greatest website ever, if there are no means for attracting visitors to the site.

A good web design also needs to satisfy the people who visit the site. If a web designer creates a website that attracts visitors through search engine optimization ( SEO ) or other methods, this will be wasted if the site fails to satisfy enough of those visitors when they arrive.

By satisfying visitors, I mean providing visitors with the information, products or services they came to the website looking for and doing it in way that is satisfying to the visitor. If the website is meant to sell products and/or services the design should also be designed to convert enough visitors into sales or leads to satisfy the site owner.

If it doesn’t do all this then it’s NOT good website design!

When deciding what is, or is not good web design, I use two checklists. One checklist is for evaluating a web page and the other checklist is for evaluating the whole website. The web page evaluation checklist examines over 150 aspects of good page design and the website checklist examines over 120 aspects of good website design.

In an effort to find some good quality website designs in 2011, that meet my standards for good web design, I launched a good web design award with a $500 prize for the winning entry.

Good Web Design Service Provider – Platform to Reach the Top

For making your presence online & to promote your products and services, you need to make an effective website. An effective website can only be chosen if you have a good web designing service provider. A good provider always ensures that he efficiently listens to the needs of his client in a manner to provide him the best layout and design. The main motive behind designing a corporate or an individual website is to provide your business, a level of excellence.

Web designing service providers are specialists who design your websites which are user-friendly, attractive and specially designed with keyword choices. It all depends on the creativity & innovation of the designer to choose the theme. These web designing services help both small scale and large scale companies to establish their web presence by contacting the targeted audience using various on page and off page optimization techniques.

You may not be aware of the benefits you may receive after choosing a good web designing service provider.

Some of the benefits can be discussed as:

Increase in sales and profit and making a brand value.

Making online presence on the web & generating customer response about the product.

Improved search engine rankings for search engines like Google, yahoo etc for various keywords.

Today, everyone has an access to the web.Therefore, it’s very easy for an individual to look forward to the web for exploring various products and services, one demands. In this world of internet, where everything can be purchased online and with the help of a single click, it is really important for every businessman, running either a small scale business or a large scale business to have a well designed website which could provide its customers with better services and create awareness about the benefits of the product.

Before choosing a good web designing service provider, you may come across many providers with attractive schemes and alluring ideas. You may choose a good web designing service provider by carefully going through this portfolio with all the graphics and designs of your choice. If anyhow the provider fails to meet your requirements, they may not have the required skills or the platform to achieve the best.

A website always reflects an image of a company for which it is designed. The porosity of a website is directly proportional to the productivity and profit. Higher the porosity of a website, the more is the productivity and profit.